OVERVIEW
Madame Netflix is a YouTube original series created for Netflix Philippines' social channels—a satirical astrology show where a larger-than-life mystic host delivers tongue-in-cheek horoscopes and slides in Netflix title recommendations for each zodiac sign.
I was brought in as the art director responsible for building the show's complete visual identity—designing the aesthetic world that the production would live inside. Everything the viewer sees as the show's visual language was mine to define and execute.
CLIENT
Netflix Philippines
YEAR
2021
ROLE
Art Director | Visual Identity
TEAM
Manila Man Production House
THE CREATIVE CHALLENGE
The brief pointed to a "campy mystical" aesthetic—psychic reading shops, crystal balls, velvet, candlelight. The instinct would be to play that straight, but the show's whole premise is satirical.
My job was to translate that into a coherent visual world that could hold the comedy without undercutting the Netflix brand and pushing further the visual language into something more heightened and self-aware.
It had to feel genuinely characterful and a little chaotic, while still being polished enough for a platform production.
THE OUTCOME
The visual identity I designed was used across all 6 produced episodes—on-screen graphics, motion assets, lower thirds, and social content tied to the series on Netflix Philippines' YouTube channel.
