For when Life's a Pitch
OVERVIEW
No Pitch Club is a creative industry initiative with a simple, radical idea: designers and agencies shouldn't have to work for free to prove they're worth hiring.
Beyond Agency built the initiative from the ground up and I was responsible for the visual identity that would make the idea feel like a movement.
CLIENT
No Pitch Club (an initiative by Beyond Agency)
YEAR
2022
ROLE
Brand Identity | Visual System | Motion Design
TEAM
Beyond Agency
CREATIVE CHALLENGES
The brand had to do real cultural work: something creatives actually wanted to belong to. Not a corporate initiative but a rallying flag. Punchy and professional at once, with enough wit to travel through social media on its own.
MY ROLE
A vibrant, graphic identity built to be taken, not just seen.
The sticker packs and badge assets were designed specifically for adoption and sharing, using the identity as activation tool. If an agency wanted to join the movement, the assets should make it effortless.
THE RESULTS
