Unloc a new era of creative confidence
OVERVIEW
Unloc is a tool discovery platform built by creatives for creatives—a single, searchable hub for the best software, platforms, and extensions across 16 different categories.
I conceived the brand from zero: the idea, the name, the voice, the visual identity, and the creative direction, with Beyond Agency developing the website.
CLIENT
Personal
YEAR
2021
ROLE
Creative Direction | Brand Identity | Motion Design
TEAM
Freelance Work
CREATIVE CHALLENGES
This was a problem I'd lived: as a creative you're drowning in tool recommendations, with no reliable, well-designed place to make sense of them.
The existing options all felt and looked the same: another generic SaaS directory, built by people who'd never used the tools or communicated what each one was for.
MY ROLE
I named it Unloc and built the identity around access, removing the friction between a creative and the right tool for the job.
The best tool recommendation you'll ever get is from another creative, not a database. So the brand had to behave like one: direct, peer-to-peer, with taste.
THE RESULTS
A visual system that's organized and intelligent without going cold: animated, kinetic, and with personality.
